A good product review should clearly state who the product is for. Users want to ensure that the product is the best in its class. Let's take as an example the marketing tools that people want to make sure they're simple, easy to use, and generally easy to use. Start by introducing a weak spot or showing them that you understand the problem.
For example, you can let them know that you have the product because of a specific problem you had and see how good it was. Don't forget to carefully review the pages of the products you're promoting, so you'll learn a lot about what's already generating conversions for the seller. I'm going to share a short but comprehensive template that covers the essentials of a professional product review. Before writing a product review, spend time using it and write down if the product is easy to use, the advantages and disadvantages of the product, and if it's worth the purchase price.
Many reviewers think their work is done and will write a sentence or two telling them to go buy the product. This product review template should give you a good start when creating, iterating, and testing high-converting content. For example, let's say you're writing a product review about software that adds a Word document directly to WordPress. You'll be surprised how simple writing, designing and imagery can be in a really good product review that reliably generates conversions.
In addition to the above, read information about the specific product, read customer testimonials, and even contact the owner or manufacturer to ask any questions you have about the particular product. In general, one of the easiest ways to find out what's important to readers (such as the decision-making factors mentioned by Google or the quantitative measures that you can collect for yourself) is to look at Amazon's sales pages and compare them with your product review. People will follow what others recommend, and that's why social proof is an essential factor when learning how to write a product review. Their review of Amex black is not full of product photos, but rather photos of exclusive hotels where you can stay as a cardholder.
Beyond the product itself, maybe you're writing for potential first-time buyers who are new to the product category. A buying guide is a resource that helps potential customers understand what features and specifications products in a given category have, why they are important, and how to choose a product that works for them. For example, this product is fantastic, but if it's out of your price range, you might consider this similar product cheaper that isn't as good, but it will still work. I know what it takes to write a product review that not only ranks well on Google, but also makes the reader happy to have read it.