In other words, brands will obviously try to highlight every feature of the product in the best possible way, but it is the customers who will give an honest opinion about the product. As a result, companies are increasingly interested in having their products reviewed online. Instead of seeing every positive review of a product as a great comment, look at it as a vote in a popularity contest. If the product has the quality and people have given it positive feedback, more and more people will be encouraged to buy that product.
Review platforms are becoming more specialized little by little and are adapted to specific types of products or buyers. Whether you're a product manufacturer or an online retailer, it's important to respond to negative product feedback in a professional and timely manner.