How do you know if a product review is real?

If it looks like they've created an account just to write a review, it could be fake. Another obvious sign of a false reviewer is the same short review for a wide range of products. Their research showed that 24 of the same people who left a review for Smiling Kids Pediatric Dentist in Indianapolis also left a review for the same garage door company in Las Vegas, the same wine distributor in Portugal and the same locksmith in England. If you can find them, reputable review websites and YouTube videos can be useful for seeing a product more closely instead of relying on a few images.

About eight out of ten consumers believe that they may have read a fake review last year, and the same number indicates that they aren't sure if they know how to spot a fake review. However, some groups will refund purchases so that users can get this badge and leave a false review. Often referred to as “astroturfing” reviews, this is the practice of preparing or disseminating a false review that a reasonable consumer would believe to be a neutral testimony from a third party. While there are many customers who use and review the products for free immediately after their release date, this is far from normal.

For example, if you're reading a review about a modem and you see “explosive” or “robust” wireless data transmission, the review probably isn't authentic. If you suspect that a review is false, be sure to contact the review site's administrators or support staff to start a more detailed investigation. If the reviewer doesn't use specific examples, doesn't seem to be very well informed about what they bought, and doesn't say how they used it or what the customer's actual experience was, the review could be false.

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