How do i know if a product review is reliable or not?

If it looks like they've created an account just to write a review, it could be fake. Another obvious sign of a false reviewer is the same short review for a wide range of products. Most fake critics won't respond, but real critics often look forward to opportunities to help more, Lai says. While there are many customers who use and review the products for free immediately after their release date, this is far from normal.

About eight out of ten consumers believe that they may have read a fake review last year, and the same number indicates that they aren't sure if they know how to spot a fake review. Another common type of false criticism is that of a “professional reviewer,” that is, someone who was given the product for free and gave extra money to give a five-star review, Paldan says.

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