To cover up, they often claim that they received it. If not, this will be an “unverified purchase,” which is more likely to be a false review, Hales says. In that case, you should consider that the integrity of the product and of the company in general are compromised and avoid buying their products in the future. About eight out of ten consumers believe that they may have read a fake review last year, and the same number indicates that they aren't sure if they know how to spot a fake review.
Another common type of false criticism is that of a “professional reviewer,” that is, someone who was given the product for free and gave extra money to give a five-star review, Paldan says. Most fake critics won't respond, but real critics often look forward to opportunities to help more, Lai says. Often referred to as “astroturfing” reviews, this is the practice of preparing or disseminating a false review that a reasonable consumer would believe to be a neutral testimony from a third party. For example, if you're reading a review about a modem and you see “explosive” or “robust” wireless data transmission, the review probably isn't authentic.
If the reviewer doesn't use specific examples, doesn't seem to be very well informed about what they bought and doesn't say how they used it or what the customer's actual experience was, the review could be false. If you suspect that a review is false, be sure to contact the review site's administrators or support staff to start a more detailed investigation. While there are many customers who use and review the products for free immediately after their release date, this is far from normal.
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