A review that is 100% positive or negative is a sign that the reviewer's intentions were not genuine. We could also have used some features, such as the price of the product, the product image or the “also purchased” list, by buying them ourselves on Amazon. Most people aren't very enthusiastic about random products online, so fakers may feel the need to exaggerate their review when it's not genuine. Most fake critics won't respond, but real critics often look forward to opportunities to help more, Lai says.
However, while a journalist or professional reviewer generally strives for consistency and fairness, these data are not released when a general public reviewer writes a comment. The reasoning would be that there isn't much to say about whether the product is perfect, but it can be explained at length why the product isn't good. A common trope in Steam reviews is simply to write OK, in contrast to the large amount of game time available to the reviewer. And while they don't always say that it's necessary to leave a positive review, people who participate in plans like this are likely to fear that they won't receive another invitation to get a free product if they leave a negative review.
A short review body generally corresponds to a higher grade, while a long review corresponds to a lower grade. If the first review is very positive, other reviewers may also tend to give a higher rating. A perfectly polished review is a sign that someone was paid to make the product sound as good as possible. Another common type of false criticism is that of a “professional reviewer,” that is, someone who was given the product for free and gave extra money to give a five-star review, Paldan says.
An overwhelmingly positive review indicates that the person has blind loyalty to the brand or that the review has paid or benefited in some other way. But a lot of times, humor and sarcasm can make it difficult to tell if a review is really funny or just write a fake review to make you laugh.